Mobile Industry Awards 2021: EE wins Best High Street Retailer
EE has been named the winner of the Best High Street Retailer award, in association with Oppo, at the Mobile Industry Awards 2021 . Despite the growing influence of online retail and other sales channels, the high street remains an important route to market for the industry and success demands the seamless integration of sales, logistics, marketing, and purchasing. This award recognised the retailer that has demonstrated excellence and ingenuity to provide the very best high street shopping experience alongside great financial results. Our 2021 finalists were: EE Three Vodafone Our entrants were asked to submit entries based on the following criteria: Demonstrate commercial performance Provide the best in-store experience for customers Explain how the retail strategy relates to key industry trends and challenges Show initiatives aimed at growing customer relationships and selling additional services Promote best practice in customer service Why EE won In a challengin...